We do not want to change our brands to be more eco-friendly, in fact, we would like them to change to continue consuming them. To achieve this, we decided to unite consumers and get noticed by creating #BrandDetox, the digital movement of brand loving customers for more sustainable brands.

A stop to the consumption of our favorite brands, a massive digital demonstration and a proposal that they will not be able to ignore when the brand health reports reach the directors of marketing once again.