80% of women are unhappy with what they see in the mirror and try to hide parts of their skin such as freckles, wrinkles and stretch marks. At Dove we made a tribute to skin through the iconic soap bar that we always see as smooth and perfect, this time showing details such as cracks and slits, that, just like the marks on the skin, make part of real beauty.
Shortlist - Communication Design
Silver - Integrated, Work for Good Cut
Bronze - Integrated, Communication Cut
Festival El Dorado
Bronze - Direct, Direct Marketing Actions
Bronze - Direct, Direct Mail Advertising
Print Ad of the Week