Real Soaps

80% of women are unhappy with what they see in the mirror and try to hide parts of their skin such as freckles, wrinkles and stretch marks. At Dove we made a tribute to skin through the iconic soap bar that we always see as smooth and perfect, this time showing details such as cracks and slits, that, just like the marks on the skin, make part of real beauty.

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Real Soaps

Client

Location

Dove, Unilever

Bogotá, Colombia

Year

2022

Awards

Cannes Lions 
Shortlist - Communication Design

 

Gerety Awards
Silver - Integrated, Work for Good Cut
Bronze - Integrated, Communication Cut


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