Alpina donantes over 2M food products to people in need every year and yet, hunger always comes back. To solve a problem that always returns, we created a returnable solution: Returnable Donors, an infinite donation cycle that uses returnable packagings.
We donate the first returnable batch, the package is reused and placed back in store. Costumers buy the products paying for the next donation and as they return them, products are refilled and go back to a donee. Again and again and again.
Cannes Young Lions Colombia