Equality Stars

Worldwide, every country has its own national championship, the goal is simple: earning titles. For every title earned, a star is added to the shirt. The problem is that the only titles that make part of the official rankings, are men’s, so female football is left without the same incentives for fans to support them equally.

For the first time in history we united the titles (represented worldwide as stars) of both men and women on the players shirt to show that football grows when we support talent over gender.

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Equality Stars

Client

Location

Aguila, AB inBev

Bogotá, Colombia

Year

2022

Awards

Ad Forum Top 5 
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